The days of creating a simple brochure style web site and competing on the internet is long gone. The fact is users are searching for your web site in more places, using a wider array of devices, and expecting a higher standard of usability and functionality than ever before. Your web site must be built [...]
It’s impossible to deny that social media has exploded on the scene. YouTube is one of largest search engines next to Google. Facebook currently receives more traffic than the big G. LinkedIn attracts more professionals than any other network. Twitter has been center stage in world changing events. And blogging has become an integral part [...]
Email is still the king of inbound marketing. When treated right home grown email marketing lists can yield great production for your company. Email marketing has one of the highest ROI’s of any inbound marketing channel. Even if you are currently running an email marketing program, chances are you aren’t taking full advantage of the [...]
Pay per click marketing, a subset of paid search marketing, is a great approach for getting immediate results. Consolidation has left two major companies in charge of advertising on search results pages. Google Adwords is the major player and Bing AdCenter now runs Yahoo Sponsored Search. Both also run the search programs for many syndicates. [...]
Pay per click marketing, a subset of paid search marketing, is a great approach for getting immediate results. Consolidation has left two major companies in charge of advertising on search results pages. Google Adwords is the major player and Bing AdCenter now runs Yahoo Sponsored Search. Both also run the search programs for many syndicates. [...]
Search is still the predominate method people use to locate products and services on the online. In addition, 70% of clicks on a search result page happen on the organic (or earned) links. Unlike many other mediums it is non-intrusive. Prospective customers are actively looking for your products and services. To be found when users [...]
