Pay per click marketing, a subset of paid search marketing, is a great approach for getting immediate results. Consolidation has left two major companies in charge of advertising on search results pages. Google Adwords is the major player and Bing AdCenter now runs Yahoo Sponsored Search. Both also run the search programs for many syndicates. [...]
Get your business ready for the holidays with Google Places. We have written before how critical your Google Local (Places) listing is to your business. You can now make your listing stand out by using Google Tags. These tags are defined by Google as “Tags are yellow markers that allow business owners to promote important [...]
I was recently asked for help by Curly’s Carpet and New England Pest Control for similar reasons. Each had an issue with inaccurate or incomplete information in Google local results. Most businesses don’t realize how critical such a simple thing is to your online marketing success. The reality is that if your web presence is [...]
