Tractable, repeatable marketing strategies that generate predictable lead flow for your business.
Since the dawn of marketing businesses have been forced into outbound methods of attracting prospects. Marketing that was focused outward in a general direction in an attempt to hit a target. Focused on demographic marketing of lookalike prospects, not knowing if they were interested or in-market to purchase your product or service. The tools of radio, television, direct mail and telephones left you little choice.
A new reality is now upon us. Those methods are no longer as effective. Costs have skyrocketed. Consumers have become dull to the constant barrage of marketing messages and empowered with new tools and technology. Prospects now seek out the things they want at their own convenience.
To thrive in this new reality you must be able to plant hooks in the places your prospects are looking for your product or service and let them come to you. To convert to an inbound marketing philosophy based on intent marketing. To adopt a new way of thinking about your relationship with your customers. And to create leverage through automation and data mining.
The transition in how you think and run your business will help you build a competitive advantage. To build barriers to entry that will take years for your competitors to over come.
I don’t just build web sites or online marketing campaigns. I craft performance based, ROI positive programs and strategies that generate more visitors, leads and sales for your business.
Inbound Marketing Will Help You…
Generate leads and sales for your business
Nurture leads to convert them to customers
Get in front of prospects searching for your products and services in Google, Yahoo and Bing
Identify in-market-now visitors to your web site that don’t convert
Automate lead nurturing and sales processes
Mine your CRM for leads
Manage and improve paid search campaigns
Stop lead leakage and improve sales processes.
Track and report on your marketing programs
Integrate your marketing strategies across channels
Interact with the mobile universe and avoid Google penalties
My strategies are centered around a philosophy of performance based, return on investment driven marketing to in-market-now prospects. The goal is to create tractable marketing programs where you can draw a line from what you invest to what you generate in revenue and profit, that are a repeatable mechanism you can rely on for growth year after year.
Schedule your free consultation today to discuss how you can harness the power of inbound marketing for your business.
Turn prospects into leads. Convert and nurture them to generate more revenue.