Believe it or not, the holidays are in fact right around the corner. As I write this we are a mere 69 days away from Christmas. Gulp! If you are in the B2C space, now is a great time to start ramping up your holiday email marketing efforts.
Use these 3 tips to make sure the holiday is a smashing success for your business.
- Pre-promote holiday sales and special events now to build anticipation. You can do stand alone sales, combine a social media component, or plan for special events at times that may not usually be busy. By planting seeds in the mind of your consumers now, you’ll be sure to make their all important Christmas gift list for when the shopping season starts.
- Employ a good, better, best strategy. Research shows that when given this range of options, customers that might ordinarily choose the good will upgrade their purchase to the better range. It’s a great way to increase your average order sizes using psychological strategies.
- Offer low priced, high margin items as a recommended product in shopping carts during checkout. This will also help increase your average order size giving you more revenue per order. And we all know squeezing a little more out of every customer provides an incremental increase that help boost your bottom line.
We hope you enjoy these email marketing tips. If you think these could benefit a marketer you know please share it.
Want to learn more about how we can help you generate more sales via digital marketing? Visit our email marketing services page.