Google really came out swinging at their 5th anniversary of the Google Marketing Live conference. The Marketing Innovations keynote presentation is always chock full of changes you can expect to see sooner than later. So if you did miss the event live, don’t fret, you can watch the keynote and other videos on Youtube.
Here are just some of the highlights from the keynote speech embedded below.
User privacy controls
Changes to Google product brands
New YouTube ad conversion strategies under the Trueview banner
Machine learning in almost every product including search
Responsive search ads
Google optimize (for landing page optimization)
Landing page speed scoring
Accelerated mobile pages (AMP)
Cross device reporting and remarketing in Analytics
Smart Campaigns for do it yourself business owners
Auto-optimized landing pages
Grow with Google (training for small business owners)
Google My Business
Automated feeds for shopping ads
Local campaigns (for local small business)
Google Marketing Platform
Search Ads 360
Display & Video 360
…and dare we say, a whole lot more.
The entire keynote runs about an hour and twenty minutes with some post keynote discussion. Our opinion, totally worth the time. There will be a lot of new marketing opportunities on the horizon and you don’t want to miss out.