New England Web Strategies specializes in intent based lead generation to in-market-now prospects for commercial health insurance companies. Over the last decade we’ve helped health insurance companies successfully sell insurance policies to businesses and entrepreneurs all over the United States.
How do we do it? By getting in front of prospects that raise their hands and signify they need your product or service today.
Prospects are searching for a variety of health insurance related services on the search engines every day, and in droves.
Below is some data straight from Google to give you a sense of the opportunity in front of you.
That’s right, for just the four search phrases listed here, Google estimates over 57,500 related searches (impressions) in one month across the United States.
In addition to general phrases like ‘commercial health insurance’, you can also target searches like ‘health insurance for small business’ and product related searches like ‘supplemental health insurance’ and more to target the types of services you desire the most.
Imagine how much wasted productivity you can save when your sales team is having meaningful conversations with self identified in-market-now prospects looking for data related services instead of non-interested parties.
Proven Commercial Health Insurance Lead Generation Strategies
Get in front of in-market-now prospects looking for commercial health insurance today
Convert prospects to leads for your sales team
Increase the health of your project & service pipeline
Generate more revenue and profit
Improve the health of your acquisition & retention segments
Reduce wasted productivity on cold calling
Increase your database of marketable contacts
Create a trackable, repeatable, ROI positive sales channel to fuel growth
A True Partnership
We integrate with your internal team to provide leverage to scale your company
90 Trial Program
Cap your cost and risk with our 90 trial and reinvest with success
Flexible Working Relationships
We offer a reduced hourly rate plus commission, flat hourly rate or retainer models
Learn More About Lead Generation via Paid Search Marketing, our Partnership Model and 90 Day Trial Program:
PROS: Tractable, repeatable and ROI positive. These three attributes are the holy grail of marketing. You can target in-market-now prospects based on intent by what they are searching for, right at the moment they are indicating they need it.
You can control your messaging yet change it quickly, get to market quickly and control your spend. This means financing companies of all sizes can compete. It’s tractable from every penny you spend to every penny you make. And it’s repeatable, providing a solid lever you can pull year after year to grow your business.
CONS: By far my favorite channel, but it’s not without a downside. You need a skilled professional that understands both the financing world and how to use the paid search marketing tools. There are up front costs to get everything set up and running. And you need a budget to fund the advertising spend.
*To be clear, we are talking about search marketing, not display or banner marketing. It’s a dirty little marketing secret, but unless you are after fleeting eyeballs, display and banner marketing is among the worst ROI channels that exist.
A True Marketing Partnership
Most agencies work apart from your internal marketing and sales teams, acting as an autonomous resource.
We prefer to take a different approach by integrating heavily with your internal resources to improve our knowledge of what equipment your company prefers to finance and the programs that define your competitive differentiators.
Plus, we offer a discounted hourly rate with a built-in commission on funded volume or profits so that we are all moving in the same direction. Towards more funded volume and a positive return on investment to grow your financing company.
90 Day Trial Program
Every investment comes with some risk. And most agencies cost a fortune to work with.
That’s why we created a 90 day trial lead generation program for equipment financing & leasing companies and brokers.
We are able to offer a reduced hourly rate plus a cap on your labor and ad spend costs due to our unique partnership model.
This way you can test your way into the lead generation program and reinvest with success, with a known cost cap to reduce your exposure to risk!
As a former acquisition marketing specialist for a large financing company I know the downsides to the typical lead generation channels.
Stop buying commercial health insurance leads from companies that sell them multiple times and start generating your own exclusive leads instead.
Our programs will improve your lead generation, lead nurturing and lead management process to help you find and attract more customers and maximize productivity from your lead life cycle.
Contact me today to discuss how you can harness the power of lead generation via paid search marketing to win more customers and generate more revenue for your data services company.
Trackable, repeatable, ROI positive marketing. It’s how our clients grow their business, and you can do it too.
Daryl Eames, Founder | New England Web Strategies LLC
“New England Web Strategies has worked with Taylor Community for five years during which they managed our website to include content management, search engine optimization (SEO) and our pay-per-click (PPC) campaigns.
In addition to their technical knowledge and skills, I have been impressed and much appreciate how they approached our business as if it were their own with a keen focus on generating results. With their help we were able to significantly increase both site traffic and conversions.
I highly recommend them to others wanting to improve website performance.”