Automate nurturing & sales processes. Identify in-market-now visitors at your web site
Marketing automation has been all the buzz lately. Certainly it can act as a powerful tool to augment your sales and service team’s efforts and reduce time consuming tasks in the lead and customer management processes. But it takes a thorough understanding what automation is and how it integrates with your CRM and other systems to really make it work.
Almost every step of the lead generation, management and sales process can benefit from using triggers and automated work flows to help identify in-market-now prospects and keep them moving through your sales funnel. Automation can also help align your sales and marketing teams to ensure they are working in harmony towards your optimal outcome.
Hubspot, Marketo, Sharpspring and Pardot type products are similar yet different in both composition and capability. It’s critical to pick the right tool for the job, and to be sure it integrates seamlessly with your systems and data.
Marketing Automation Will Help You…
Select the right marketing automation tool for your needs
Create strategies around lead generation, nurturing and management
Create strategies around customer retention, up selling and reactivation
Identify in market prospects that don’t convert on site
Augment your sales teams efforts
Reduce lost leads, lead leakage and missed opportunities
Automate portions of your sales and customer service process
Track prospect & customer behavior across channels
Win back inactive customers
Create ‘triggers’ within your CRM and sales process
Create useful reports that increase efficiency in the lead and customer life cycles
Marketing automation tools can provide the leverage and scale you need to take your business to the next level.
Contact me today to discuss how you can harness the power within your marketing automation tools to make an impact on your sales pipeline.
“Daryl is a tremendously talented individual that thrives on fast paced, creative projects. I had the pleasure of working with Daryl in a consulting capacity where he was the key sales driver for our company, opening doors, generating interest, and ultimately driving business.
I have watched him grow his own business and increase the sales of two other businesses through his creative energy and superb business acumen. Daryl is reliable, consistent, and always up for a challenge – someone I would hire again and again.”
Director – Technology HR
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