Our Inbound Marketing Philosophy

It's No Secret

THE WORLD HAS CHANGED

Find and convert prospects where they are
and on their terms

Tractable, Repeatable Marketing Strategies

Strategies that Work

MEASURABLE PERFORMANCE

Tractable, repeatable marketing strategies that
generate predictable lead flow for your business.

B2B Lead Generation Services

Turbo Charge Your Pipeline

LEAD GENERATION

Focus your sales efforts
on in-market-now prospects

NH Paid Search Marketing Agency

Get in Front of Your Prospects Today

PAID SEARCH MARKETING

Prospects are searching for your product or service every day.
Convert them into leads & sales for your business.

NH Marketing Automation Agency

Achieve Leverage to Scale

MARKETING AUTOMATION

Automate nurturing & sales processes.
Identify in-market-now visitors at your web site

NH CRM Mining Agency

Mine the Gold in Your Data

CRM MINING

Track & segment prospects.
Generate leads & sales opportunities

LAST YEAR'S MILESTONES

Close to 4,000 Leads Generated for Our Clients
Over $4 Million Financed for Our Equipment Financing Client
Over 1,000% ROI for Our IT Managed Services Client

Not Just Another Agency

YOUR MARKETING PROFIT CENTER

 

My name is Daryl Eames and I own New England Web Strategies, a boutique agency that offers an array of digital marketing services. Although I have deep experience in all forms of digital advertising I currently specialize in in-market-now lead generation.

This means I locate and drive prospects to your business that are looking to purchase your product or service today.

I do this in a few different ways using intent marketing. Unlike demographic marketing that provides a suspect that looks like someone that might fit the mold of potential customer, I identify prospects between the consideration and decision stages of the buyer’s journey by the words and phrases they are using to search on Google, Bing or Yahoo. I attract them to your digital properties through relevant advertisements and convert them to a lead or sale.

Marketing to the Buyer's Journey

 

In addition to paid search, I will utilize…

  • Email marketing to generate & nurture prospects, drive referrals & communicate with customers. 
  • Marketing automation tools to automate the nurturing & sales processes, identify in-market-now visitors and gather visitor intelligence/visitor ID.
  • CRM mining & management to track and segment prospects to make them customers, customers to make them repeat customers or to generate referrals and other growth opportunities for your business.

What Makes Me Different?

My strategies are centered around a philosophy of performance based, return on investment driven marketing to in-market-now prospects. The goal is to create tractable marketing programs where you can draw a line from what you invest to what you generate in revenue and profit, that are a repeatable mechanism you can rely on for growth year after year.

Imagine how your business will change when your sales team is having meaningful conversations with in-market-now prospects instead of cold calling uninterested, unqualified people based solely on demographic similarities.

My strategies are proven to generate millions of dollars in revenue over a range of industries and business models, establishing me as a profit center and partner to grow your business.

As a boutique agency I limit the number of clients I work with at any one time, to ensure you are provided with the time and attention it takes to create tractable, repeatable, ROI positive marketing programs. 

Learn more about my services at this web site, more about me on LinkedIn and if you aren’t quite ready to hire outside help visit our online community for paid search marketers, the Paid Search Society, to learn how you can implement or improve paid search marketing lead generation strategies for your business.

PAID SEARCH MARKETING

Prospects are searching for you.
Drive them to your business to convert them to leads and sales.

LEAD GENERATION

Turn prospects into leads.
Convert and nurture them to generate more revenue.

MARKETING AUTOMATION

Automate nurturing & sales processes. Identify in-market-now visitors at your web site.

CRM MINING

Track & segment prospects.
  Generate leads, cross sells & referrals.

DIRECT ACCESS TO OWNER & EXPERT

You will work directly with me to create a custom lead generation program for your business that fits your budget and growth goals.

EMPLOY PROVEN STRATEGIES WITH AN EXPERT'S TOUCH

My strategies have generated a positive ROI for catalog companies, finance companies, technology companies, software companies, retirement homes, carpet cleaners and many other industries.

GUARANTEE CONTINUITY OF KNOWLEDGE OVER TIME

Employees come and go, and so does their knowledge. Working with me guarantees you will never watch your program crumble and have to start over.

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Testimonial“New England Web Strategies consulted with us for website & search optimization programs. Throughout the project, Daryl performed with a high level of competence, focus, organization and initiative. Daryl recommended numerous changes to our sites that, once instituted, have made a world of difference in traffic, lead quality, conversion rates and incremental revenue. In addition, he suggested several unique programs that we are hoping to implement shortly that will lead to incremental profitability. There is no question that we benefited as a result of Daryl’s contributions. I highly recommend New England Web Strategies and hope to have the opportunity to work with them again in the future.”

Scott Heller

Owner – Frog Meadow

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“Daryl Eames has worked with Taylor Community for five years during which he managed our website to include content management, search engine optimization (SEO) and our pay-per-click (PPC) campaigns. It addition, he provided monthly performance analysis and reporting.

In addition to his technical knowledge and skills, I have been impressed and much appreciate how he approached our business as if it were his own with a keen focus on generating results.  With his help we were able to significantly increase both site traffic and conversions.

I highly recommend him to others wanting to improve website performance and would be happy to discuss his work with Taylor Community if that would be helpful.”

Paul Charlton

Director of Marketing – Taylor Community

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“Steve and Daryl at New England Web Strategies were very helpful when we redesigned our web page recently. They recognized our level of knowledge in website management and suggested we use a WordPress website solution, setting up the original theme and content and letting us take it from there. They’re always available when we have a question, and regularly offer new online products and services that allow us to get more business data out of our site. Working w/ them has given us a professional look, while allowing us to make changes and updates in-house. They are fair and reasonable to work with, We look forward to continue working with them.”  

Kevin Hanlon

Owner – Horizon Residential Energy Services

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“I have now hired and worked with Daryl three times, for three separate paid search projects at three separate companies. Each time, Daryl has immediately collected our business objectives, seamlessly integrated with the marketing team, and quickly delivered clear, tangible results with an efficiency that translates directly into increased conversions and inbound search traffic.

Paid search, specifically the ability to correctly set up campaigns and and strategically manage the budget is a science that can seem like a foreign language to many. My favorite part about working with Daryl and New England Web Strategies, is he makes it incredibly easy to not only understand how the campaigns need to be optimized, but each tangible action he’s taking to get the job done.

It’s been refreshing to find at the end of every month to find a clearly laid out monthly review in my inbox, along with insights as to how we can do better and further optimize lead generation. When I need to report back to the rest of the executive team about our paid search efforts, I can easily rely on Daryl’s reports to make my case, as well as count on him to participate in calls with other members of the organization so they too can understand our strategy.

I would be happy to recommend Daryl and New England Web Strategies to any company looking to maximize their ROI from paid search.”

Andrew Gelinas

Marketer – Independent Marketing Consultant

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Inbound Marketing Whitepapers

Lead Generation for Equipment Financing Companies

Lead Generation for Equipment Financing Companies

Are you sick of wasting time cold calling and want your sales people to have more meaningful conversations with in-market-now prospects?

Are you tired of spending your marketing budget on expensive, outdated or hard to track marketing channels?

There is a better way to grow your equipment financing company that is a tractable and repeatable mechanism you can rely on for growth year after year. We’ve created programs that drive 1,600 leads and millions in funded volume each month to feed your acquisition, retention and vendor segments.

Stop spending money, and start investing it in performance based, ROI driven, intent based marketing.

Download our whitepaper to discover how it’s done.

15 Tips to Improve Your Google Adwords Program

15 Google Adwords Tips to Improve Your Campaigns

I’m often asked for Google Adwords tips to improve lead generation and product sales via paid search marketing. The truth is, most Google Adwords users only utilize a small portion of the tools and strategies available in the platform. This often leads to struggling campaigns that fail to generate the return on investment your business needs.

In response, I’ve put together this eBook, 15 Google Adwords Tips to Improve Your Campaigns, free for you to download right now.

Here’s a Sample of What’s Inside

Tip #1: Google encourages you to set up related keyword sets into multiple ad groups within one campaign. But did you know that you can only apply budget at the campaign level? This means you may be funding under performing ad groups at the expense of those that perform well.

In most cases, it’s best to limit ad groups to one per campaign so you can isolate and fund them according to their individual performance.

14 More Adwords Tips Ahead

Looking for help improving your Google Adwords paid search campaigns or don’t quite know where to start a new program? I’d love to help. Just let me know you would like to schedule a free, no-hassle consultation and I will reach out to schedule a time to speak.There are 14 more great tips in our newest eBook, 15 Tips to Improve Your Google Adwords Campaigns, and it’s free to download. Just fill out our quick form, and it is instantly available in a convenient PDF format.

Download this Whitepaper to discover our strategies.

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