New England Web Strategies is a boutique agency that offers an array of digital marketing and lead generation services to B2B and B2C clients throughout the U.S.
Although we have deep experience in all forms of digital advertising, we specialize in intent based marketing to in-market-now prospects to generate leads and sales for your business. This means we locate and drive prospects to your business that are looking to purchase your product or service today.
Our strategies are centered around a philosophy of performance based, ROI driven marketing to in-market-now prospects.
The goal is to create trackable marketing programs where you can draw a line from what you invest to what you generate in revenue and profit, that are a repeatable mechanism you can rely on for growth.
Imagine how your business will change when your sales team is having meaningful conversations with in-market-now prospects instead of cold calling uninterested, unqualified suspects based solely on demographic similarities.
Our strategies are proven over a range of industries including equipment financing, IT services, technology manufacturers, retirement homes, retail sales, expert witnesses, database architects, carpet cleaners and more, establishing us as a profit center and partner to grow your business.
As a boutique agency we limit the number of clients we work with at any one time, to ensure you are provided with the time and attention it takes to create a successful program.
Learn more about our services at this web site, more about our founder on LinkedIn and if you aren’t quite ready to hire outside help visit our online community for paid search marketers, the Paid Search Society, to learn how you can implement or improve paid search marketing lead generation strategies for your business.
Demographic Marketing is Seriously Limited
Demographic marketing targets suspects that look similar to your ideal customer without regard to if they are actually in-market to make a purchase.
This results in a very small universe of these prospects fitting your demographics, having the proper intent and being in-market-now.
The Power of Intent Based Marketing
Intent based marketing targets prospects between the consideration and decision stages of the buyer’s journey.
We accomplish this based on the phrases they use to search for your product or service on Google, Yahoo and Bing.
Targeting is accomplished at the very moment they perform the search, indicating they are in-market.
Demographic elements are layered on to the targeting process or inherent in the language used in their search.
Prospects click through ads and visit your targeted digital property where they convert to a lead or sale.
A True Partnership
We integrate with your internal team to provide leverage to scale your company
90 Trial Program
Cap your cost and risk with our 90 trial and reinvest with success
Flexible Working Relationships
We offer a reduced hourly rate plus commission, flat hourly rate or retainer models
DIRECT ACCESS TO OWNER
You will work directly with me to create a custom lead generation program for your business that fits your budget and growth goals.
EMPLOY PROVEN STRATEGIES WITH AN EXPERT'S TOUCH
My strategies have generated a positive ROI for catalog companies, finance companies, technology companies, software companies, retirement homes, carpet cleaners and many other industries.
GUARANTEE CONTINUITY OF KNOWLEDGE OVER TIME
Employees come and go, and so does their knowledge. Working with me guarantees you will never watch your program crumble and have to start over due to employee turnover.
PAID SEARCH MARKETING
Prospects are searching for you. Drive them to your business to convert them to leads & sales.
“New England Web Strategies has worked with Taylor Community for five years during which they managed our website to include content management, search engine optimization (SEO) and our pay-per-click (PPC) campaigns. It addition, he provided monthly performance analysis and reporting.
In addition to their technical knowledge and skills, I have been impressed and much appreciate how they approached our business as if it were their own with a keen focus on generating results. With their help we were able to significantly increase both site traffic and conversions.
I highly recommend them to others wanting to improve website performance and would be happy to discuss his work with Taylor Community if that would be helpful.”
Director of Marketing – Taylor Community
“New England Web Strategies were very helpful when we redesigned our web page recently. They recognized our level of knowledge in website management and suggested we use a WordPress website solution, setting up the original theme and content and letting us take it from there.
They’re always available when we have a question, and regularly offer new online products and services that allow us to get more business data out of our site. Working with them has given us a professional look, while allowing us to make changes and updates in-house. They are fair and reasonable to work with, We look forward to continue working with them.”
Owner – Horizon Residential Energy Services
“I have now hired and worked with New England Web Strategies many times, for separate paid search projects at three separate companies. Each time, they immediately collected our business objectives, seamlessly integrated with the marketing team, and quickly delivered clear, tangible results with an efficiency that translates directly into increased conversions and inbound search traffic.
I would be happy to recommend New England Web Strategies to any company looking to maximize their ROI from paid search.”
Marketer – Independent Marketing Consultant
“New England Web Strategies consulted with us for website & search optimization programs. Throughout the project, they performed with a high level of competence, focus, organization and initiative. Daryl recommended numerous changes to our sites that, once instituted, have made a world of difference in traffic, lead quality, conversion rates and incremental revenue. In addition, he suggested several unique programs that we are hoping to implement shortly that will lead to incremental profitability. There is no question that we benefited as a result of Daryl’s contributions. I highly recommend New England Web Strategies and hope to have the opportunity to work with them again in the future.”
Owner – Frog Meadow
Lead Generation Whitepapers
Lead Generation for Equipment Financing Companies
Are you sick of wasting time cold calling and want your sales people to have more meaningful conversations with in-market-now prospects?
Are you tired of spending your marketing budget on expensive, outdated or hard to track marketing channels?
There is a better way to grow your equipment financing company that is a tractable and repeatable mechanism you can rely on for growth year after year. We’ve created programs that drive 1,600 leads and millions in funded volume each month to feed your acquisition, retention and vendor segments.
Stop spending money, and start investing it in performance based, ROI driven, intent based marketing.
I’m often asked for Google Adwords tips to improve lead generation and product sales via paid search marketing. The truth is, most Google Adwords users only utilize a small portion of the tools and strategies available in the platform. This often leads to struggling campaigns that fail to generate the return on investment your business needs.
In response, I’ve put together this eBook, 15 Google Adwords Tips to Improve Your Campaigns, free for you to download right now.
Here’s a Sample of What’s Inside
Tip #1: Google encourages you to set up related keyword sets into multiple ad groups within one campaign. But did you know that you can only apply budget at the campaign level? This means you may be funding under performing ad groups at the expense of those that perform well.
In most cases, it’s best to limit ad groups to one per campaign so you can isolate and fund them according to their individual performance.
14 More Adwords Tips Ahead
Looking for help improving your Google Adwords paid search campaigns or don’t quite know where to start a new program? I’d love to help. Just let me know you would like to schedule a free, no-hassle consultation and I will reach out to schedule a time to speak.There are 14 more great tips in our newest eBook, 15 Tips to Improve Your Google Adwords Campaigns, and it’s free to download. Just fill out our quick form, and it is instantly available in a convenient PDF format.