LEAD GENERATION FOR

EQUIPMENT FINANCING COMPANIES

In-Market-Now Leads
Target prospects based on their intent to be sure they are in market to finance equipment
Exclusive Leads
It’s your program, so the equipment financing leads generated are yours and not sold to anyone else
Trackable & Repeatable
Track pipeline and ROI performance to identify the best performing campaigns to scale

Trackable, Repeatable Equipment Financing Lead Generation

As a former acquisition marketing specialist for a large equipment financing company I know the downsides to the typical lead generation channels. Cold calling is inherently inefficient, lead aggregators sell leads multiple times to your competitors, email effectiveness is waning and direct mail is all but dead. So what can you do?

Consider the fact that there are 5.6 billion searches on Google every day. Or that users spend over 23 hours per week online surfing and searching for products and services. Combine that with the ability to derive your prospect’s intent based on the words and phrases they use to search Google and you have the holy grail of marketing.

What is the holy grail of marketing? The ability to target a prospect the moment they come into market to finance equipment where you can track your performance and repeat your success. That is exactly the opportunity paid search marketing provides.

We’ve spent the last decade generating tens of thousand of leads and millions in funded volume for equipment financing companies by building exclusive paid search marketing lead generation programs, and we can do it for you too.

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0
Years Experience
100+
Campaigns Managed
$505000
Adspend Managed
8000+
Yearly Average Leads

How Many Businesses Search for Equipment Financing on Google?

The fact is, your prospects are searching for equipment financing online every day, and in droves. Below is some data straight from Google to give you a sense of the opportunity in front of you.

That’s right, for just the three search phrases listed here, Google estimates over 185,000 related searches (impressions) in one month across the United States. One month!

In addition to general phrases like ‘equipment financing’ or ‘equipment loans’, you can also target industry related searches like ‘construction equipment financing’ and equipment related searches like ‘box truck financing’, ‘skid steer financing’ and more to target the types of equipment you finance best.

Imagine how much wasted productivity you can save when your sales team is having meaningful conversations with self identified in-market-now prospects looking for equipment financing instead of non-interested parties.

Contact us today to schedule a time to talk talk about how you can leverage paid search marketing to drive in-market prospects into your sales funnel and increase your funded volume.

Get in front of prospects as they come into market and search for equipment financing on Google, Bing and Yahoo
Generate exclusive leads to drive pipeline, funded volume and ROI
Free up your sales team's time to focus on important prospects & activities
Improve performance in acquisition, retention and vendor segments
Grow your database of marketable contacts to market to over time
Create a trackable, repeatable performance based channel to fuel growth
Schedule Your Free Consultation
A True Partnership
We integrate with your internal team to provide leverage to scale your company.
90 Day Trial Program
Cap your cost and risk with our 90 trial program and re-invest with success!
Flexible Pricing
Flat hourly rate, reduced hourly rate plus commission or monthly retainer options.

HELPFUL  RESOURCES

  • Paid Search Marketing (A.K.A PPC or Pay Per Click Marketing)

     

    PROS: Tractable, repeatable and ROI positive. These three attributes are the holy grail of marketing. You can target in-market-now prospects based on intent by what they are searching for, right at the moment they are indicating they need it.

     

    You can control your messaging yet change it quickly, get to market quickly and control your spend. This means financing companies of all sizes can compete. It’s tractable from every penny you spend to every penny you make. And it’s repeatable, providing a solid lever you can pull year after year to grow your business.

     

    CONS: By far my favorite channel, but it’s not without a downside. You need a skilled professional that understands both the financing world and how to use the paid search marketing tools. There are up front costs to get everything set up and running. And you need a budget to fund the advertising spend.

     

    *To be clear, we are talking about search marketing, not display or banner marketing. It’s a dirty little marketing secret, but unless you are after fleeting eyeballs, display and banner marketing is among the worst ROI channels that exist.

  • Most agencies work apart from your internal marketing and sales teams, acting as an autonomous resource.

     

    We prefer to take a different approach by integrating heavily with your internal team to improve our knowledge of what equipment your company prefers to finance and the programs that define your competitive differentiators.

     

    Plus, we offer a discounted hourly rate with a built-in commission on funded volume or profits so that we are all moving in the same direction. Towards more funded volume and a positive return on investment to grow your financing company.

  • Every investment comes with some risk. And most agencies cost a fortune to work with. That’s why we created a 90 day trial lead generation program for equipment financing & leasing companies and brokers.

     

    We are able to offer a reduced hourly rate plus a cap on your labor and ad spend costs due to our unique partnership model.

     

    This way you can test your way into the lead generation program and reinvest with success, with a known cost cap to reduce your exposure to risk!

READY TO START GENERATING LEADS?

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Schedule a free, no obligation consultation with our equipment financing lead generation specialists.

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