Over the years I have witnessed many companies’ take on how to report online marketing efforts. What sticks out to me most is often that lack of tying online marketing programs directly to successful outcome. Looking at only the …
Looking to optimize your web site in an effort to generate higher keyword rankings? Before you commit to a single change you will need to do some work. The first step is to do your keyword research.
Look at your …
Most online shopping sites have plenty of traffic. The problem is they fail to take full advantage of the traffic they have today, instead focusing on driving new traffic. Put this strategy into place now to reclaim abandon shopping …
Earlier this year a local investor and media relations firm hired me to answer one question. Why after spending $30,000 in two years on their web site were they unable to attract organic search engine traffic?
I pulled up the …
The infamous and annoying pop up ad. You thought this debate was over years ago didn’t you. They told you pop ups were bad and evil and that you must never use them for fear of being shunned. Well, …
