I recently took the our short survey about paid search. I was surprised to learn that analytics presented the greatest challenge to both paid search managers and agencies. Why is paid search analytics so challenging? I can’t speak for …
As marketing and sales managers we are increasingly responsible for the performance of our lead generation efforts. Our digital & inbound marketing agency is no different. Being able to draw the line from spend to return on investment is …
Salesforce is an incredibly powerful customer relationship management platform, not only for managing your contact database but for employing full prospect and customer life cycle activities, lead generation, nurturing & management and a whole host of related business and …
How’s your ad in the Business NH Magazine working out? How many leads has it generated for you? How much revenue and profit did you generate for your business?
These are questions I ask many business owners in NH that …
Over the years I have witnessed many companies’ take on how to report online marketing efforts. What sticks out to me most is often that lack of tying online marketing programs directly to successful outcome. Looking at only the …
