Lead Generation for Equipment Financing & Equipment Leasing Companies

Lead Generation for

Equipment Financing Companies

New England Web Strategies specializes in intent based lead generation to in-market-now prospects for equipment financing companies and brokers. Over the last decade we’ve helped equipment financing & leasing companies fund tens of millions of dollars to businesses all over the United States.

How do we do it? By getting in front of prospects that raise their hands and signify they are looking to make a purchase today.

Prospects are searching for equipment financing, leasing and loans on the search engines every day, and in droves. 

Below is some data straight from Google to give you a sense of the opportunity in front of you.


Equipment Leasing Leads


That’s right, for just the three search phrases listed here, Google estimates over 185,000 related searches (impressions) in one month across the United States.

One Month! 




In addition to general phrases like ‘equipment financing’ or ‘equipment loans’, you can also target industry related searches like ‘construction equipment financing’ and equipment related searches like ‘box truck financing’, ‘skid steer financing’ and more to target the types of equipment you finance best.

Imagine how much wasted productivity you can save when your sales team is having meaningful conversations with self identified in-market-now prospects looking for equipment financing instead of non-interested parties.

Proven Equipment Financing Lead Generation Strategies

  • Get in front of in-market-now prospects looking to finance equipment today
  • Convert prospects to leads for your sales team
  • Increase the health of your funding pipeline
  • Generate more funded volume, revenue and profit
  • Improve the health of your acquisition, retention and vendor segments
  • Reduce wasted productivity on cold calling
  • Increase your database of marketable contacts
  • Create a trackable, repeatable, ROI positive sales channel to fuel growth
A True Partnership
We integrate with your internal team to provide leverage to scale your company
90 Trial Program
Cap your cost and risk with our 90 trial and reinvest with success
Flexible Working Relationships
We offer a reduced hourly rate plus commission, flat hourly rate or retainer models

Inbound Marketing StrategiesAs a former acquisition marketing specialist for a large financing company I know the downsides to the typical lead generation channels.

Stop buying equipment financing leads from companies that sell them multiple times and start generating your own exclusive leads instead.

Our programs will improve your lead generation, lead nurturing and lead management process to help you find and attract more customers and maximize productivity from your lead life cycle.

Contact me today to discuss how you can harness the power of lead generation via paid search marketing to win more customers and generate more funded volume for your equipment financing company. 

Trackable, repeatable, ROI positive marketing. It’s how our clients grow their business, and you can do it too.

Daryl Eames, Founder | New England Web Strategies LLC

Lead Generation for Equipment Financing GPPC


“I have now hired and worked with New England Web Strategies many times, for separate paid search projects at three separate companies. Each time, they immediately collected our business objectives, seamlessly integrated with the marketing team, and quickly delivered clear, tangible results with an efficiency that translates directly into increased conversions and inbound search traffic.

I would be happy to recommend Daryl and New England Web Strategies to any company looking to maximize their ROI from paid search.”

Andrew Gelinas


Learn More About Lead Generation via Paid Search Marketing, our Partnership Model and 90 Day Trial Program:


Pros & Cons of Paid Search Marketing

Search Engine Marketing (A.K.A PPC, Pay Per Click & Paid Search Marketing)

PROS: Tractable, repeatable and ROI positive. These three attributes are the holy grail of marketing. You can target in-market-now prospects based on intent by what they are searching for, right at the moment they are indicating they need it.

You can control your messaging yet change it quickly, get to market quickly and control your spend. This means financing companies of all sizes can compete. It’s tractable from every penny you spend to every penny you make. And it’s repeatable, providing a solid lever you can pull year after year to grow your business.

CONS: By far my favorite channel, but it’s not without a downside. You need a skilled professional that understands both the financing world and how to use the paid search marketing tools. There are up front costs to get everything set up and running. And you need a budget to fund the advertising spend. 

*To be clear, we are talking about search marketing, not display or banner marketing. It’s a dirty little marketing secret, but unless you are after fleeting eyeballs, display and banner marketing is among the worst ROI channels that exist.

A True Marketing Partnership

Most agencies work apart from your internal marketing and sales teams, acting as an autonomous resource.

We prefer to take a different approach by integrating heavily with your internal resources to improve our knowledge of what equipment your company prefers to finance and the programs that define your competitive differentiators. 

Plus, we offer a discounted hourly rate with a built-in commission on funded volume or profits so that we are all moving in the same direction. Towards more funded volume and a positive return on investment to grow your financing company.

90 Day Trial Program

Every investment comes with some risk. And most agencies cost a fortune to work with. 

That’s why we created a 90 day trial lead generation program for equipment financing & leasing companies and brokers.

We are able to offer a reduced hourly rate plus a cap on your labor and ad spend costs due to our unique partnership model.

This way you can test your way into the lead generation program and reinvest with success, with a known cost cap to reduce your exposure to risk!