NH PAID SEARCH MARKETING COMPANY
PAID SEARCH MARKETING SPECIALISTS
Target Prospects the Very Moment they are Looking to Buy
Paid search marketing, also known as pay per click or PPC, is the perfect tool for targeting your prospects at the exact moment they are in market, right between the consideration and decision stages of the buyer’s journey.
Prospects are literally raising their hands, telling us they are ready to purchase your product or service, today, by the phrases they use to search on Google, Bing and Yahoo.
Imagine how your business would improve if your sales team was focused on having conversations with qualified prospects that are in-market-now rather than cold calling uninterested suspects.
Or how your retail business can thrive by driving customers ready to buy right to your online or local location. Or even how your service based business can get in front of customers the minute they need your service.
Contact us for a free consultation to discuss how paid search marketing can benefit your business. We’ll reach out to get the conversation started.
Schedule Your No Obligation Consultation
Daryl was vested in making sure our company was successful. He cared about the programs we were executing, and wanting to understand results to ensure he could properly optimize.
Simply put, Daryl “gets it”. Whether it’s SEO, PPC, or landing page optimization, it’s a breath of fresh air to work with such a technical marketer.
I have now hired and worked with New England Web Strategies three times, for three separate paid search projects at three separate companies. Each time, they have immediately collected our business objectives, seamlessly integrated with the marketing team, and quickly delivered clear, tangible results with an efficiency that translates directly into increased conversions and inbound search traffic.
Great company for SEM. They are very focused on solving problems and challenges and creating strategies to drive better performance. Highly recommend working with New England Web Strategies for your inbound search programs.
- Paid Search Marketing (A.K.A PPC or Pay Per Click Marketing)
PROS: Tractable, repeatable and ROI positive. These three attributes are the holy grail of marketing. You can target in-market-now prospects based on intent by what they are searching for, right at the moment they are indicating they need it.
You can control your messaging yet change it quickly, get to market quickly and control your spend. This means financing companies of all sizes can compete. It’s tractable from every penny you spend to every penny you make. And it’s repeatable, providing a solid lever you can pull year after year to grow your business.
CONS: By far my favorite channel, but it’s not without a downside. You need a skilled professional that understands both the buyer’s journey and how to use the paid search marketing tools. There are up front costs to get everything set up and running. And you need a budget to fund the advertising spend.
*To be clear, we are talking about search marketing, not display or banner marketing. It’s a dirty little marketing secret, but unless you are after fleeting eyeballs, display and banner marketing is among the worst ROI channels that exist.
- Most agencies work apart from your internal marketing and sales teams, acting as an autonomous resource.
We prefer to take a different approach by integrating heavily with your internal team to improve our knowledge of what equipment your company prefers to finance and the programs that define your competitive differentiators.
Plus, we offer a discounted hourly rate with a built-in commission on funded volume or profits so that we are all moving in the same direction. Towards more funded volume and a positive return on investment to grow your financing company.
- Every investment comes with some risk. And most agencies cost a fortune to work with. That’s why we created a 90 day trial program for businesses looking to test into the channel.
We are able to offer a reduced hourly rate plus a cap on your labor and ad spend costs due to our unique partnership model.
This way you can test your way into the lead generation program and reinvest with success, with a known cost cap to reduce your exposure to risk!