NH SEARCH ENGINE MARKETING AGENCY
SEARCH ENGINE MARKETING SPECIALISTS
The Power of Search Engine Marketing
Your customers live online more now than at any point in history. Consider the fact that Google receives over 5.6 billion searches per day or that users spend over 23 hours per week online and you can see why search engine marketing can be such a powerful tool.
Use paid search marketing to target your prospects the moment the come into market, retarget non-converting digital visitors as they browse the web, build your brand awareness using display and video ads or sell more products by integrating with Google Shopping.
Most importantly, search engine marketing is highly trackable, allowing you to identify which campaigns and channels are contributing to your goals so you can repeat your success year after year.
Contact us for a free consultation to discuss how search engine marketing can benefit your company. We’ll reach out to get the conversation started.
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Daryl was vested in making sure our company was successful. He cared about the programs we were executing, and wanting to understand results to ensure he could properly optimize.
Simply put, Daryl “gets it”. Whether it’s SEO, PPC, or landing page optimization, it’s a breath of fresh air to work with such a technical marketer.
I have now hired and worked with New England Web Strategies three times, for three separate paid search projects at three separate companies. Each time, they have immediately collected our business objectives, seamlessly integrated with the marketing team, and quickly delivered clear, tangible results with an efficiency that translates directly into increased conversions and inbound search traffic.
Great company for SEM. They are very focused on solving problems and challenges and creating strategies to drive better performance. Highly recommend working with New England Web Strategies for your inbound search programs.
- Paid Search Marketing (A.K.A PPC or Pay Per Click Marketing)
PROS: Tractable, repeatable and ROI positive. These three attributes are the holy grail of marketing. You can target in-market-now prospects based on intent by what they are searching for, right at the moment they are indicating they need it.
You can control your messaging yet change it quickly, get to market quickly and control your spend. This means financing companies of all sizes can compete. It’s tractable from every penny you spend to every penny you make. And it’s repeatable, providing a solid lever you can pull year after year to grow your business.
CONS: By far my favorite channel, but it’s not without a downside. You need a skilled professional that understands both the buyer’s journey and how to use the paid search marketing tools. There are up front costs to get everything set up and running. And you need a budget to fund the advertising spend.
*To be clear, we are talking about search marketing, not display or banner marketing. It’s a dirty little marketing secret, but unless you are after fleeting eyeballs, display and banner marketing is among the worst ROI channels that exist.
- Most agencies work apart from your internal marketing and sales teams, acting as an autonomous resource.
We prefer to take a different approach by integrating heavily with your internal team to improve our knowledge of what equipment your company prefers to finance and the programs that define your competitive differentiators.
Plus, we offer a discounted hourly rate with a built-in commission on funded volume or profits so that we are all moving in the same direction. Towards more funded volume and a positive return on investment to grow your financing company.
- Every investment comes with some risk. And most agencies cost a fortune to work with. That’s why we created a 90 day trial program for businesses looking to test into the channel.
We are able to offer a reduced hourly rate plus a cap on your labor and ad spend costs due to our unique partnership model.
This way you can test your way into the lead generation program and reinvest with success, with a known cost cap to reduce your exposure to risk!