web site optimization

Of Relevance and Intent, Choose Your Keywords Wisely

Looking to optimize your web site in an effort to generate higher keyword rankings? Before you commit to a single change you will need to do some work. The first step is to do your keyword research.

Look at your …

Is a Pop Up Ad Ever a Good Idea?

The infamous and annoying pop up ad. You thought this debate was over years ago didn’t you. They told you pop ups were bad and evil and that you must never use them for fear of being shunned. Well, …

Introduction to Search Engine Optimization

What is Search Engine Optimization (SEO)?

Each web site starts as a house on a mountain. There are no inroads to your site from the fragmented places around the Internet. Your target market is congregating in various related and relevant …