Paid Search Marketing

Pros and Cons of the Google Adwords Call Extension

Want an easy method to increase your Google Adwords conversion rates? Here is a quick and easy suggestion. Try adding a call extension to your ads.

Why Should I Add Call Extensions?

Because the mobile revolution has come and gone. …

This is Why You Need to Use Google Adwords Ad Extensions

If you’ve been advertising using Google Adwords for even brief time you’ve probably heard of Ad Extensions and why they are important.┬áIn the event you haven’t, ad extensions are additional information and links you can use to enhance your …

Should You Use Native Web Site Pages as PPC Landing Pages?

One of the great things about collaborating with fellow digital marketers is the variety of perspectives you encounter. When competing opinions arise in the process of creating successful programs for a client it forces you to really think about …