Paid Search Marketing

6 Costly Rookie AdWord Mistakes You’ll Want To Avoid

We’ve all been there. When we were handed our first AdWords account to manage we said, “I got this! I’ve been reading about all the best techniques and optimization strategies, and I have my Google AdWords certificate. Piece of …

Google Adwords Bid Creep is Real, and it’s Here

It has been a few months since Google removed the right side ads from search results pages. In case you missed it, we recapped the change and what that means for your business in our April article Google Removes …

Google Rep Calling to ‘help’? You Better Beware.

“You Could Benefit from a Free Consultation with a Google Representative”

If you use Adwords you may have seen or heard something like this by now. Either an alert in your account advising how you can beat your competition by …