We’ve all been there. When we were handed our first AdWords account to manage we said, “I got this! I’ve been reading about all the best techniques and optimization strategies, and I have my Google AdWords certificate. Piece of …
Managing an AdWords account for a retail business can be tricky. When your boss wants to know the ROI of your AdWords account, the last thing you want to start spitting back is the impressive click-through rate of your …
Google really came out swinging at their 5th anniversary of the Google Marketing Live conference. The Marketing Innovations keynote presentation is always chock full of changes you can expect to see sooner than later. So if you did miss …
