Daryl

Entries by Daryl

Lead Generation for IT Managed Services Companies

Like many managed IT services companies you may be relying on outbound calling to generate leads for your business. After all, it’s the way it’s always been done. And if you want to grow, more leads means more sales people …

Should You Use Native Web Site Pages as PPC Landing Pages?

One of the great things about collaborating with fellow digital marketers is the variety of perspectives you encounter. When competing opinions arise in the process of creating successful programs for a client it forces you to really think about …

Is Your Web Site Mobile Responsive, or Mobile Optimized?

Nothing thrusts a topic into the main stream consciousness like a good old fashioned Google algorithm update. This time it was their announcement in 2015 that websites that weren’t responsive would be penalized in mobile search results. The increasing …