Entries by Daryl

Closing the Loop. Why Tying Efforts to Outcomes Matters

Over the years I have witnessed many companies’ take on how to report online marketing efforts. What sticks out to me most is often that lack of tying online marketing programs directly to successful outcome. Looking at only the …

Of Relevance and Intent, Choose Your Keywords Wisely

Looking to optimize your web site in an effort to generate higher keyword rankings? Before you commit to a single change you will need to do some work. The first step is to do your keyword research.

Look at your …