Google Marketing

6 Costly Rookie AdWord Mistakes You’ll Want To Avoid

We’ve all been there. When we were handed our first AdWords account to manage we said, “I got this! I’ve been reading about all the best techniques and optimization strategies, and I have my Google AdWords certificate. Piece of …

Google Adwords Bid Creep is Real, and it’s Here

It has been a few months since Google removed the right side ads from search results pages. In case you missed it, we recapped the change and what that means for your business in our April article Google Removes …

Did You Miss Google Marketing Live 2018?

Google really came out swinging at their 5th anniversary of the Google Marketing Live conference. The Marketing Innovations keynote presentation is always chock full of changes you can expect to see sooner than later. So if you did miss …

Holy New Adwords Interface Batman

In case you haven’t heard, Google is force feeding us a new interface with the roll out now at full steam. There is so much to unpack in this update that we want to provide new information over time. For …

New Adwords Quality Score Data Available, Time to Rejoice?

Last week I caught word of some new quality score information coming to Google Adwords. This new information was cause for major excitement, after all, information is power and what improving our paid search marketing programs is all about. …