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Category: Marketing News

When You Battle for Your Brand. Everyone Wins.

When it Comes to Your Brand. Are You All Talk?

When it comes to battling for your company, your customer and your employees some owners talk the talk. Others walk the walk. Look around. Are your common values posted on the wall? Did you just write your corporate culture in an employee hand book? Is customer service just the corporate line? All too often this [...]

Define Your Success

What Marketing Metrics Do You Rely On to Define Success?

Chris Haddad at HubSpot believes there are two kinds of marketers in the world – “those who get things done, and those who can prove they got things done.” I’m not sure reality is that simple but his point has meaning for online marketing professionals. Not every program can be measured but we must do [...]

Best Study Ever: Wasting Time Online Boosts Worker Productivity

Hot off the press from the LA Times. Spending time online updating your Facebook page, clicking through I Can Has Cheezburger and ogling Robert Pattinson may rot your brain, but new research suggest that it could also make you more productive at work. “Browsing the Internet serves an important restorative function,” according to a report [...]