Musings of an Inbound Marketer

An Inbound Marketing Blog

Demographics vs Intent: The Power of Marketing to Prospects that are In-Market-Now

Marketing Series at the Manchester Ink Link

Oct 30,2018 / Lead Generation, Search Engine Marketing

That’s right. Your’s truly and your favorite Manchester NH digital publication the Manchester Ink Link are collaborating on a series …

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Equipment Leasing Leads

Equipment Financing & Leasing Leads, Comparing Lead Gen Channels

Oct 16,2018 / Lead Generation, NH Inbound Marketing Agency, Search Engine Marketing

The equipment financing and leasing industry is a great study in lead generation channels. Between banks, private lenders and brokers …

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Google Live Conference 2018

Did You Miss Google Marketing Live 2018?

Aug 29,2018 / Marketing News, NH Inbound Marketing Agency, Search Engine Marketing

Google really came out swinging at their 5th anniversary of the Google Marketing Live conference. The Marketing Innovations keynote presentation …

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Google Ads Click Identifier

Identify Google Adwords Clickers that Don’t Convert? Don’t Mind if I Do.

Jul 18,2018 / Search Engine Marketing

Have you heard the news? In case you missed it, let me share something truly exciting with you. According to …

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Google Adwords Review

Google Rep Calling to ‘help’? You Better Beware.

Apr 24,2018 / Lead Generation, NH Inbound Marketing Agency, Search Engine Marketing

“You Could Benefit from a Free Consultation with a Google Representative” If you use Adwords you may have seen or …

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Google Adwords Click to Call Extensions

Pros and Cons of the Google Adwords Call Extension

Apr 9,2018 / Lead Generation, Mobile Marketing, Search Engine Marketing

Want an easy method to increase your Google Adwords conversion rates? Here is a quick and easy suggestion. Try adding …

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Lead Generation Equipment Financing Companies

Did Your Needalender Leads Get Shut Off?

May 12,2017 / Lead Generation, Search Engine Marketing

It started a few months ago. A surge in phone calls from equipment financing companies and equipment financing brokers looking …

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Lead Generation for Managed IT Services Companies

Lead Generation for IT Managed Services Companies

Apr 7,2017 / Lead Generation, Search Engine Marketing

Like many managed IT services companies you may be relying on outbound calling to generate leads for your business. After all, …

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SEO vs Keyword Quality Score

Should You Use Native Web Site Pages as PPC Landing Pages?

Dec 13,2016 / Lead Generation, Search Engine Marketing

One of the great things about collaborating with fellow digital marketers is the variety of perspectives you encounter. When competing …

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Google Adwords Expanded Text Ads

Exploring Google Adwords New Expanded Ads

Sep 14,2016 / Search Engine Marketing

Ever get frustrated because you just can’t fit your awesome ad title due to the character limitation in Google Adwords? …

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Google Removes Right Side Ads

Google Removes Right Side Ads, Marketers Lose Their Collective Minds

Mar 21,2016 / Lead Generation, Marketing News, Search Engine Marketing, Search Engine Optimization

It’s been quite a few weeks in the world of Paid Search Marketing. Google recently announced, and carried out, removal …

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Mobile Web Page Optimization

Is Your Web Site Mobile Responsive, or Mobile Optimized?

Jan 12,2016 / Mobile Marketing

Nothing thrusts a topic into the main stream consciousness like a good old fashioned Google algorithm update. This time it …

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