Identify Google Adwords Clickers that Don’t Convert? Don’t Mind if I Do.

Have you heard the news?

In case you missed it, let me share something truly exciting with you. According to a PR Newswire release at, Google is launching Google Ads Click Identifier, a tool that will display contact information on all ad visitors.

According to the release “Google Ads users can now access detailed contact information about all the businesses that have clicked on their ad campaigns…” 

This Sounds Great, But What Information Will They Give Us?

I am so glad you asked! Per the release we will now be able to view detailed information like…

Business Name
Key Employee Contact Information
Web Pages Viewed Withing the Last 12 Months


Why Does this Matter?

Let’s face it. The reality is that the majority of clicks on your ads won’t convert. Some of the non-converters may not be the right prospects or the relevance to your targeted keywords was too loose. But, other segments may …

Google Rep Calling to ‘help’? You Better Beware.

“You Could Benefit from a Free Consultation with a Google Representative”

If you use Adwords you may have seen or heard something like this by now. Either an alert in your account advising how you can beat your competition by reviewing your account with a Google rep, or maybe you had one call you directly offering to help. Either way, what sounds like a fantastic opportunity to get some truth right from the source isn’t all it’s cracked up to be.

That isn’t to say it won’t be helpful. Reviewing your account with someone trained in all the system’s capabilities may provide insights into using the various tools at your disposal. You might even learn a new way to use features already deployed in your campaigns. Which can certainly be considered a positive thing. At the end of the day, I’d recommend that you do it, but…

So What’s the Problem?

First let …

Pros and Cons of the Google Adwords Call Extension

Want an easy method to increase your Google Adwords conversion rates? Here is a quick and easy suggestion. Try adding a call extension to your ads.

Why Should I Add Call Extensions?

Because the mobile revolution has come and gone. According to a Search Engine Land report in August 2017, 57% of traffic is now from smartphones and tablets. That is one heck of a lot of opportunity to get in front of your prospect at the moment they can take action.

From my testing call extensions with various clients I can confirm that in most cases, including a phone call extension to your Adwords ad will indeed increase conversion. A side benefit is the increase in live contact rate achieved if you are answering the calls in real time. There is something to be said for saving time chasing down a prospect that filled out a form to get live …

Holy New Adwords Interface Batman

In case you haven’t heard, Google is force feeding us a new interface with the roll out now at full steam. There is so much to unpack in this update that we want to provide new information over time. For those of you that want to dive right in, there are some handy links below to get you up to speed.

The most important thing to know is that at this time you can still roll back to the old interface. Something I’ll be doing since I have so much client work and don’t have the time to trip around in it for now. Look for the three vertical dots at the top right of the interface, then look for the ‘Return to Previous Adwords’ link. More information here


Now, on to the links to help you navigate all the changes.

A sneak peak at the new changes courtesy of BFW
4 …