Last week I caught word of some new quality score information coming to Google Adwords. This new information was cause for major excitement, after all, information is power and what improving our paid search marketing programs is all about. I just couldn’t wait to log in and take a look. Here is an outline of the new information, straight from Google.
“Quality Score is based on past performance data
Quality Score is an aggregated estimate of how well a keyword has performed overall in past ad auctions. Based on this data, each of your keywords gets a Quality Score on a scale from 1 to 10, where 1 is the lowest score and 10 is the highest.
Null Quality Scores, designated by “—” in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score.
Quality Score status columns
These status columns show you the 4 Quality Score …
It started a few months ago. A surge in phone calls from equipment financing companies and equipment financing brokers looking for lead generation help. While it’s certainly not unusual for us to field inquiries about lead generation for the financing industry, the surge felt out of place. So we asked everyone what prompted them to call us.
The common theme? They had all been cut off from Needalender.com leads. I’m not sure of the reason, nor am I here to speculate. What I will say is that this is a blessing in disguise for these lenders and brokers. They just didn’t know it at the time.
Why, You Ask?
Simple. There are better alternatives for generating in-market-now leads exclusive to your company. Having worked in a position where it was my responsibility to purchase leads from companies like this I can share some of my experience with you.
Sometimes the leads were aged days or …
If you’ve been advertising using Google Adwords for even brief time you’ve probably heard of Ad Extensions and why they are important. In the event you haven’t, ad extensions are additional information and links you can use to enhance your messaging, provide more direct web page links, click to call capability, social proof like reviews and more. They will display with your ad at times when you hit the top of page positions. (note: many of the same ad extensions are available in Bing AdCenter as well)
They are important for a variety of reasons, most notably because they take more visual real estate, offer more messaging opportunities and have been shown to result in higher click through rates. But today, we have another reason why you want to be using ad extensions; Mobile.
We’ve recapped the fact that the mobile revolution is here. So it’s not so much that more prospects are using …
Like many managed IT services companies you may be relying on outbound calling to generate leads for your business. After all, it’s the way it’s always been done. And if you want to grow, more leads means more sales people doing more cold calling.
One of the challenges with the outbound call model is its inherent inefficiency. How many calls does a member of your sales team need to make to find a prospect that is both interested and in-market-now for managed IT services?
Having worked with companies in this space I can tell you it’s a lot. Depending on where the data originates from, the ability to get the decision maker on the phone, the happenstance of them actively looking for managed IT services and being open to an outsourced solution, that number can reach oppressive heights.
Now imagine what is possible if your sales team was having meaningful conversations with in-market-now prospects rather than spending …